Overview
We had the privilege of working with West Michigan Hospice, a local non-profit organization that provides compassionate care to individuals facing a life-limiting illness. Our goal was to create over 20 social media videos that would help spread the word about their services and educate the community about hospice care.
To achieve our goal, we filmed a podcast episode with different guests and conducted a FAQ with the CEO of the company. We then used those questions to create individual social media videos, each one providing valuable information about West Michigan Hospice and its services. The videos were short and engaging, making them perfect for sharing on social media.